Wednesday, November 30, 2011

EOC week 9: three great mission statements


these are the three that really caught my attention, in no paticular oder.
Kathea Cron
                                       Can you drink on the sidelines? Hell yeah. Can you throw back a few with the boys? That’s a dumb question. Can you enjoy your vodka and drink it like a man? With Every Man, you can. Every Man’s Vodka is selling the experience of using this product with your buddies but getting a stronger, longer buzz than a beer without looking like a sissy drinking a mixed drink. With Every Man’s Vodka in hand at the next game you watch, you will have a more enjoyable experience with your friends. The game will literally come alive in your hand with an Every Man. We are selling the experience of the game with every bottle.
This Mission statement is like a slap in the face, that says, “Wake up! Stop whining be a man and drink my vodka!” I love the fact that is aggressive and to the point. You can expect this vodka to be a man’s vodka, and it gets the job done right…. Okay, well maybe that isn’t the greatest analogy but you get the point. To add on it the aggressiveness the statement is not politically correct like most business statements, which helps it to stand out. Well done!

Brandon McCoy
The mission of Uri Vodka is to instill the belief that not all vodkas are created the same and neither are the men that drink them. Our company strives to create premium vodka from the finest domestic and foreign ingredients. We provide quality second to none with the guarantee that you are enjoying a premium American product. Uri is the embodiment of elegance, class and sophistication. Uri Vodka is short for Unique Respectable Individual, which is what we feel all consumers of our vodka are. Every time you get ready to spend a romantic night with that special someone or you find yourself celebrating the biggest triumph of your life Uri vodka would like to be there enjoying that special occasion with you. The main goal of our company is to provide premium American quality to the most respectable and unique individuals.
Two things really caught my attention here, Individuality and Premium American made.  The individuality, gave me clues to who is main market is geared to, which would be the young drinkers most likely either in college or are headed there. All of whom might experimenting with alcohol. The second was the American made, most things products that are American made and are done “right” are fantastic products from t-shirts, food- to musical instruments it is a guaranteed value product. So the statement was very well thought out and prepared. The thing that did confuse me as a consumer was the name of the product was “Uri” which to me sound like a Russian or Ukrainian name. Putting Premium American made behind that name, really made me think twice about which country was making it. But overall the statement was clear and provided a good understanding of what the products intentions are.

Nachtigall, Erica
CANDY STRIPER is dedicated to providing quality tasting vodka without sacrificing the value of your dollar. With a peppermint infusion of flavor to enrich and tingle your taste buds, rather than overwhelm them, CANDY STRIPER is sure to strengthen your holiday spirit, but not break it -- or your wallet."
Short and to the point. If you haven’t noticed it’s what I personally like. It has a festive feel and what better dates to release it just as the holidays are coming up? And wait its easy on the wallet to? I expect this to be a seasonal product because of its flavoring, and because of its lowered price. Its only in stores for a limited amount of so need to try otherwise I might not ever try it. But it needs to come with a stripper named candy, I think that it will really but the cherry on top of the beverage.

Final Project: Implementation of control

Final Project Price

Final Project: Promotion

Final Project: Distribution

Final Project: Product

Final Project: Target Market